Above the axiology of the visual

In the pages ahead, I will delve into the fascinating world of the human behavior and psychology. This mini e-book reveals how we tend to like things merely because we are exposed to them repeatedly. From the songs we enjoy to the products we choose, ads we like and even the people we grow fond of, our

preferences are often shaped by the simple act of exposure.

As you journey through this e-book, I will try to uncover the main explanations behind the our behavior in marketing: the human desire for certainty and the

preference for perceptual fluency. These insights will shed light on why we gravitate toward the familiar and why simplicity often wins over complexity in our minds.